India’s Influencer Marketing Landscape in 2025 The influencer marketing trends 2025 in India are pointing to exponential growth. According to the India Influencer Marketing Report 2025 by The Goat Agency and Kantar, the market reached ₹3,600 crore in 2024 , with a projected 25% annual growth in 2025 . Brands are evolving from vanity metrics to value-driven partnerships. Today, 85% of manufacturing brands prioritize content quality over follower count , and 72% prefer long-term influencer collaborations for sustained impact. Further, 70% of brands cite trust and credibility as the primary reasons behind influencer spend, especially in sectors like FMCG and BFSI. This backdrop sets the stage for brand growth with influencers India , showcasing the shift toward deeper, authenticity-driven marketing strategies. Why Authentic Influencer Campaigns Outperform Traditional Ads Authentic influencer marketing connects with audiences through genuine storytelling, not scripted brand messag...